IMAX and midnight box office: Skyfall has $4.6 million so far. Can 007 top $100 million for the weekend?

While I am all in favor of major films doing advance IMAX-only releases, MGM and Sony's decision to open Skyfall  a day early in IMAX ma...

Classic Marketing: How the trailer for Brian DePalma's Mission: Impossible invented the modern movie tease, for better or worse.

If you were old enough (or young enough) to care back in February or March 1996, you probably thought this was the greatest trailer you had ...

Dumb idea of the week: Pairing Tom Cruise with an unknown to boost box office? Fourth Mission: Impossible film to not be titled 'Mission: Impossible'?

Long story short, Paramount is doing all kinds of tinkering with the fourth Mission: Impossible picture, in a bid to cut down costs (yes, R...

Can Sex & the City 2 overcome the TV-sequels curse? Is it Star Trek: the Wrath of Khan or X-Files: I Want to Believe?

As most of you know, Sex & the City 2 opens worldwide on Thursday, May 27th. Expectations are running high, with the general consensus...