One could carp about the tagline, which claims that we are getting 'the untold story' while all evidence points to us getting merely a new version of the exact same story as Sam Raimi's 2002 Spider-Man. Other than that, this is a pretty terrific piece of marketing, using a lack of color, or even its hero in costume, to set itself apart from prior versions. It does seem, at a glance, like Sony is taking a page from the Marvel playbook, as it's basically selling this film as 'a Peter Parker story' rather than 'a Spider-Man story'. Again, I could carp that all three Raimi Spider-Man films were Peter Parker dramas first and web-slinging action pictures second, but no matter. Thanks to Superhero Hype for the 'get'.
Scott Mendelson
Scott Mendelson
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