I'm not going to do a rundown of every single Super Bowl movie ad, primarily because there were just too many of them. But the best spot of the night was easily the 30-second teaser for JJ Abrams's Super 8. It's no secret that Abrams is aping the arch-typical late-70s/early-80s Steven Spielberg pictures (Spielberg is a producer), but a great teaser is a great teaser. No need to spoil what little is revealed, but this clip is rich in atmosphere, intensity, and just old-fashioned craftsmanship. This one opens on June 10th, and I have a sneaking suspicion that it's going to be a massive smash-hit, a bit of originality in a sea of sequels and comic book adaptations.
Scott Mendelson
Scott Mendelson
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